Pearls Of Wisdom
Making the INVISIBLE VISIBLE!In business we do many things that WE believe forms part of the core of our business.
- It may be that we are never late to pick up passengers.
- It may be that we care for our clients and put them first.
- It may be that we are the most competitive or that we don’t charge for after sales service.
- It may be that we have superior compliance qualifications
It is so entrenched in the way we do business that we forget one thing!
We FORGET TO TELL THE CUSTOMER!
Quite often the above are our USP’s (unique selling proposition), that special ingredient that puts us apart from our opposition.
And we don’t tell the customer!
Have a think about what you do in your business.
Why don’t you advertise your CORE VALUES.
A sign that says we ALWAYS pick up on time.
You may find you may have only been late 3 times in 20 years.
So why don’t you make THAT a guarantee, how you do business!
Now that would be a true USP!!!!